An overworked, underpaid agency assistant and talented artist has her creative stolen by her boss in order to keep the agency’s last big guitar client.
Set in Austin, Jemmie Hendricks works as an assistant at the Boore Agency, a mid-tier agency stuck in the shadow of its glory days. With only one huge brand left as its main bread-and-butter client – upper management is on edge. She quickly meets “Smells”, a former J Crew model whose Big City meltdown landed him back home in Knoxville and as Jemmie’s new best friend.
Jemmie, like most young assistants, is overworked, underpaid, and overlooked – oh, yeah her boss, Kat Rosenfeld, keeps taking all the credit for Jemmie’s ideas.
In order to keep her sanity, Jemmie goes back to what she knows – art – and draws her frustrations in her notebook where she is transported into an alt universe, where a beer-brawling, redneck-tongued venus flytrap family speak Jemmie’s mind. And in this world, Jemmie’s the boss.